ABOUT US

After years of the rat race of running multiple companies in Southern Arizona our founder was really kinda lost, he wasn't happy getting up to just bring home the bacon, make the cheddar, produce the lettuces, the truth he was just burnt out. Him and his son went to a big box and bought the high dollar Rods and Bait Caster reels, no knowledge of how they work just they cost a lot and the guy on YouTube said to buy them. WOW, the first trip out and the only thing him and his son caught was anger and defeat at the skill or dumbness of these rods and reels. No help from the sales team at the store, no advice on the fish they would find at the urban lakes nothing on what to do. Now with the confidence to say, "hey I have no idea what I'm doing, I need Help!" He decided to open a store that helped from the beginning and through someones fishing journey.